Nu-Vel is a cycling fashion brand for the city dweller aimed at getting the rider from A to B without the need to change clothes. Utilising innovative materials and its 4 way gusset trouser design that allows riders to travel comfortably yet arrive to any destination still looking fashionable. Available online.

Studio Involvement:
Since Idea / Pre-seed
Current Stage:
Pre-seed
Category:
Product Innovation
Matt Boulton
Founder